As Fire Prevention Month comes to a close, here’s a catchy reminder from country star Eddy Arnold and the Forest Service about everyone’s favorite forest fire prevention advocate.
Ever wondered - is it Smokey Bear or Smokey the Bear?
Smokey’s official name has no “the” in the middle though. It was added in 1952 to achieve proper rhythm in the song “Smokey the Bear”, written by Steve Nelson and Jack Rollins.
Did you know? Just like his colleague Woodsy Owl, Smokey has a Public Law (P.L. 82-359) protecting him. Congress passed the law in 1952 to prevent Smokey from being used to sell commercial products. It was believed that this would dilute Smokey’s forest fire prevention message. Their strategy seems to have worked. Wildfire prevention is one of the most successful campaigns that the Ad Council has ever produced.