A Virtual Vintage Fashion Show for Fashion Week, Courtesy of the Women’s Army Corps
In 1970, the Army began using a series of three training films produced for the Women’s Army Corps (WAC). The third film in the Military Etiquette and Grooming series, The Pleasure of Your Company (1970), covers many pressing fashion & etiquette questions for WACs watching the film, including:
- Can I wear a mini skirt and jewelry when out of uniform?
- Who opens the door first when not in uniform?
- If I go out on a dinner date, who orders? (Hint: It’s not the lady!)
- How should I introduce my date to the Chaplain and his wife? (Hint: Gentlemen are always presented to ladies!
- Which fork should I use first?!? (Um, you get the picture.)
The Pleasure of Your Company, stands as an artifact of an American military and society that were to undergo sweeping changes over the following decade. By the end of the 1970s, the WAC would be integrated into the rest of the Army and society would be on its way to treating women much differently in the workplace. Sometimes it’s easy to forget how far we have come until we take a look back at the films of the past.